{"id":22,"date":"2026-10-23T11:15:48","date_gmt":"2026-10-23T11:15:48","guid":{"rendered":"https:\/\/bessertexter.ch\/?page_id=22"},"modified":"2026-10-23T20:43:08","modified_gmt":"2026-10-23T20:43:08","slug":"start","status":"publish","type":"page","link":"https:\/\/bessertexter.ch\/","title":{"rendered":"Bessertexter"},"content":{"rendered":"\n<div id=\"home\" class=\"wp-block-cover alignfull\" style=\"min-height:560px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\" style=\"background-color:#1e1e1e\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1963\" height=\"249\" class=\"wp-block-cover__image-background wp-image-36\" alt=\"\" src=\"https:\/\/bessertexter.ch\/wp-content\/uploads\/2026\/10\/hero-v2.jpg\" style=\"object-position:40% 50%\" data-object-position=\"40% 50%\" data-object-fit=\"cover\" srcset=\"https:\/\/bessertexter.ch\/wp-content\/uploads\/2026\/10\/hero-v2.jpg 1963w, https:\/\/bessertexter.ch\/wp-content\/uploads\/2026\/10\/hero-v2-300x38.jpg 300w, https:\/\/bessertexter.ch\/wp-content\/uploads\/2026\/10\/hero-v2-1024x130.jpg 1024w, https:\/\/bessertexter.ch\/wp-content\/uploads\/2026\/10\/hero-v2-768x97.jpg 768w, https:\/\/bessertexter.ch\/wp-content\/uploads\/2026\/10\/hero-v2-1536x195.jpg 1536w\" sizes=\"auto, (max-width: 1963px) 100vw, 1963px\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" style=\"font-size:clamp(1.502rem, 1.502rem + ((1vw - 0.2rem) * 1.565), 2.5rem);\">Der bessere Text<\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-large-font-size wp-block-paragraph\">Ein guter Text ist viel mehr als nur Worte. Ein Text soll ber\u00fchren und bewegen mit Worten, die mitten ins Herz treffen. Ein guter Text holt die Menschen ab, nimmt sie mit auf eine Reise, zeigt ihnen das Ziel und erz\u00e4hlt ihnen eine Geschichte.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-large-font-size wp-block-paragraph\">Der bessere Text wird nicht schnell \u00fcberflogen, der bessere Text ist eine Lesereise, die inspiriert.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-35f06ea7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#kontakt\">Kontakt aufnehmen<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"angebot\" class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:5rem;padding-bottom:5rem\">\n<h2 class=\"wp-block-heading\">Das Angebot<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Bessertexter schreiben, redigieren, strukturieren, verfeinern, korrigieren, beraten, verbessern, betreuen, vereinheitlichen, schulen, unterst\u00fctzen, inspirieren, lektorieren und kreieren Ihre Texte und Textideen f\u00fcr PR, Werbung &amp; journalistische Texte.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">PR, Werbung &amp; Corporate Writing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mailings<\/li>\n\n\n\n<li>Newsletters<\/li>\n\n\n\n<li>Webauftritte<\/li>\n\n\n\n<li>Social Media<\/li>\n\n\n\n<li>Kundenmagazine<\/li>\n\n\n\n<li>Publireportagen<\/li>\n\n\n\n<li>Flyer &amp; Brosch\u00fcren<\/li>\n\n\n\n<li>Inserate<\/li>\n\n\n\n<li>Medienmitteilungen<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Journalistische Texte<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Berichte<\/li>\n\n\n\n<li>Reportagen<\/li>\n\n\n\n<li>Interviews<\/li>\n\n\n\n<li>Portraits<\/li>\n\n\n\n<li>Paratexte<\/li>\n\n\n\n<li>Texte f\u00fcr Film und Fernsehen<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"bessertexter\" class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f4f2ee;padding-top:5rem;padding-bottom:5rem\">\n<h2 class=\"wp-block-heading\">Die Bessertexter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Bessertexter nehmen sich Ihre Worte zu Herzen und formulieren daraus den Text, den Sie brauchen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Bessertexter geben Ihren Worten Inhalt, Struktur und Inspiration. Worte sollen wirken, deshalb sorgen die Bessertexter mit zielgerichteten Botschaften daf\u00fcr, dass Ihre Worte nicht nur verstanden werden, sondern \u00fcberzeugen und bewegen.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-75f2952c wp-block-columns-is-layout-flex\" style=\"margin-top:3rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/bessertexter.ch\/wp-content\/uploads\/2026\/10\/susanne-aebi.jpg\" alt=\"Susanne Aebi\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Susanne Aebi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ist diplomierte Journalistin, hat einen eidgen\u00f6ssischen Fachausweis in Public Relations und verf\u00fcgt \u00fcber ein Certificate of Advanced Studies in Social Media Management. Sie sammelte redaktionelle Erfahrungen bei Tageszeitungen, Nachrichtenagenturen und diversen Fach- und Kundenmagazinen. Als Online-Medien-Profi liegen ihre Schwerpunkte auf suchmaschinenoptimiertem Schreiben, Erarbeiten von Inhalten f\u00fcr Webauftritte, E-Newsletters, Blogs und Social-Media-Plattformen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Bessertexterin setzt sich ein f\u00fcr eine saubere Sprache, frei von schwerf\u00e4lligen, unverst\u00e4ndlichen Formulierungen. Sie liefert strukturierte Texte, welche die Leser beim Titel mit der richtigen Ansprache in Empfang nehmen und bis zum letzten Wort begleiten. Damit Ihre Botschaft ankommt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:susanne.aebi@bessertexter.ch\">susanne.aebi@bessertexter.ch<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/bessertexter.ch\/wp-content\/uploads\/2026\/10\/mirjam-bernhard.jpg\" alt=\"Mirjam Bernhard\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Mirjam Bernhard<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ist Wortjongleurin und Sprachbewegerin. Seit \u00fcber 10 Jahren arbeitet die diplomierte Journalistin am geschriebenen und gesprochenen Wort und formt die S\u00e4tze dorthin, wo sie zu Geschichten verschmelzen. Als Bessertexterin pl\u00e4diert sie f\u00fcr einen mutigen Umgang mit der Sprache, die sich vom Einheitsbrei der Floskeln abhebt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sprache erlernen und erleben \u2013 die diplomierte Sprachlehrerin FH bietet Deutschkurse auf allen Niveaustufen an. Ob Deutsch f\u00fcr Anf\u00e4nger, Diplomvorbereitungskurse (telc\/Goethe), Rechtschreibe- oder Aussprachetraining: Wer an seiner Sprache schafft, verschafft sich Geh\u00f6r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:mirjam.bernhard@bessertexter.ch\">mirjam.bernhard@bessertexter.ch<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"kontakt\" class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:5rem;padding-bottom:5rem\">\n<h2 class=\"wp-block-heading\">Kontakt<\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Wir freuen uns auf Ihre Anfrage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bessertexter GmbH<\/strong><br>Restelbergstrasse 49<br>8044 Z\u00fcrich<\/p>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f21-o1\" lang=\"de-CH\" dir=\"ltr\" data-wpcf7-id=\"21\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php?rest_route=%2Fwp%2Fv2%2Fpages%2F22#wpcf7-f21-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"21\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.3\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_CH_informal\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f21-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"bt-form-grid\">\n\t<p><label>Firma<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"firma\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" autocomplete=\"organization\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"firma\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Vorname (zwingend)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"vorname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"given-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"vorname\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Nachname (zwingend)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"nachname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nachname\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Strasse &amp; Nr.<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"strasse\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" autocomplete=\"street-address\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"strasse\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Postleitzahl &amp; Ort<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"plz-ort\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"plz-ort\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>E-Mail-Adresse (zwingend)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Telefonnummer (zwingend)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"telefon\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefon\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<p><label>Ihre Anfrage (zwingend)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"anfrage\"><textarea cols=\"40\" rows=\"6\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"anfrage\"><\/textarea><\/span><\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"datenschutz\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"datenschutz\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Ich bin einverstanden, dass meine Angaben zur Bearbeitung meiner Anfrage verwendet werden.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><label>Sicherheitsfrage (zwingend)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"sicherheitsfrage\"><label><span class=\"wpcf7-quiz-label\">Wie viel ist vier plus f\u00fcnf?<\/span> <input size=\"40\" class=\"wpcf7-form-control wpcf7-quiz\" autocomplete=\"off\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"sicherheitsfrage\" \/><\/label><input type=\"hidden\" name=\"_wpcf7_quiz_answer_sicherheitsfrage\" value=\"157c8cbff955e7af2c932d2be9552744\" \/><\/span><\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Anfrage senden\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Das Angebot Die Bessertexter schreiben, redigieren, strukturieren, verfeinern, korrigieren, beraten, verbessern, betreuen, vereinheitlichen, schulen, unterst\u00fctzen, inspirieren, lektorieren und kreieren Ihre Texte und Textideen f\u00fcr PR, Werbung &amp; journalistische Texte. PR, Werbung &amp; Corporate Writing Journalistische Texte Die Bessertexter Die Bessertexter nehmen sich Ihre Worte zu Herzen und formulieren daraus den Text, den Sie brauchen. Die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bessertexter - Bessertexter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bessertexter.ch\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bessertexter - Bessertexter\" \/>\n<meta property=\"og:description\" content=\"Das Angebot Die Bessertexter schreiben, redigieren, strukturieren, verfeinern, korrigieren, beraten, verbessern, betreuen, vereinheitlichen, schulen, unterst\u00fctzen, inspirieren, lektorieren und kreieren Ihre Texte und Textideen f\u00fcr PR, Werbung &amp; journalistische Texte. PR, Werbung &amp; Corporate Writing Journalistische Texte Die Bessertexter Die Bessertexter nehmen sich Ihre Worte zu Herzen und formulieren daraus den Text, den Sie brauchen. 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PR, Werbung &amp; Corporate Writing Journalistische Texte Die Bessertexter Die Bessertexter nehmen sich Ihre Worte zu Herzen und formulieren daraus den Text, den Sie brauchen. 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